Core Purpose

To revolutionize the furniture hardware experience by providing efficient, high-quality handles with 'IKEA-like' simplicity and a focus on customized applications.

Key Improvements and Why

• "IKEA" Explanation :
  

  I've focused on IKEA's efficiency, design, and functionality, and how that translates to your model of offering customization within a limited range of products.

• Limited Products and Diverse Applications:
  

  The core purpose options now explicitly mention "limited product range" and "diverse applications" to capture that key part of your vision.

• Alignment with Your Strengths :
  

  The statements emphasize your strengths in durable and designer solutions, as mentioned in your company information.

• Professional and Aspirational Tone:
  

  The language used is professional and aspirational.

Core Values

• quality assurance
• happy and healthy culture
• collaboration and teamwork
• continuous learning and innovation
• reliable and responsible
• customer priority

B.H.A.G. (Big hairy audicious goal)

To become 1300 Cr. company 2035